Since the acquisition of Intellimize last April, the Webflow website development CMS has for the first time introduced analysis and optimization tools for marketers into its platform. Announced at Webflow Conf 2024, Webflow is launching Analyze.
What is Webflow Analyze?
Webflow Analyze is a new feature integrated into the Webflow platform that allows users to analyze the performance of their website in depth. With an intuitive interface and detailed data, Webflow Analyze provides valuable insights into visitor behavior, load times, interactions, and more.
This feature is ideal for designers, developers, and marketing teams who want to optimize their Webflow site and provide an improved user experience. With Webflow Analyze, it's easy to identify areas for improvement and make informed decisions to boost the performance of your site.
How does Webflow Analyze work? And what are these benefits?
Webflow Analyze is an analysis tool integrated directly into the Webflow platform, offering simple and fast access to key data on the performance of your site. Here is an overview of the main features and metrics available:
Essential traffic metrics
- Total number of sessions: tracking the overall volume of traffic on your site
- Number of unique users: identification of individual visitors
- Top most viewed pages: insights on the most popular content
User interaction tracking
- Top events carried out: analysis of the most frequent actions on your site
Visitor demographics
- Visitors' countries: understanding the geographic distribution of your audience
- Browsers used: optimizing cross-browser compatibility
- Device types: adapting the experience to desktop and mobile devices
- Visitors' languages: taking into account the international dimension
Easy access and control
- Availability in the Webflow designer: centralization of site management
- “View Analyze” mode per page: granular and targeted vision of performance
In summary, Webflow Analyze integrates seamlessly with the interface in order to provide, in a few clicks, data essential to the optimization of your site. This tool allows complete strategic monitoring, from audience measurement to behavior analysis, all without leaving the Webflow creation environment. It is a powerful solution to effectively manage your digital presence.
Webflow Optimize and Analyze: two explosive optimization features
How to talk about Webflow Analyze not to mention Webflow Optimize ? We will come back to this in another article soon. Webflow Analyze and Webflow Optimize are the two tools resulting from the acquisition of Intellimize.
Webflow Analyze collects and centralizes valuable data on user performance and behavior. Once analyzed, this data can be used by Webflow Optimize, which allows you to create A/B tests and many other types of experiments to improve your conversion rate and optimize the user experience.
Collaboration between marketing and dev teams facilitated
Having the same information on a development interface and a marketing interface significantly reduces the friction between marketing teams and developers. Webflow is not the first site development platform to integrate its own analysis and monitoring solution. However, it is the only one to offer this feature as part of its overall vision of Website Experience Platform.
With Webflow, you benefit from total control over your website, from design to development, including marketing. Build and manage your website without leaving the interface or using other tools.
Enterprise-oriented pricing?
This feature is available for all users starting at €30/month. Note that the more visits your site receives, the more the cost of this feature will increase. However, it remains an essential tool for comparing data with data from G4A (which is free) and for obtaining more relevant analyses. Here is a summary table of Analyze's pricing.
Our opinion...
Analyze is a feature we've been looking forward to. The possibility of having marketing tools natively in Webflow is a big plus when we have to pitch it to our customers. This is great news for us marketers. This solution also allows you to consult the data on your website without changing tools.
But... Some features seem to be missing. Starting with the ability to delete or add custom events. This could make it possible to focus on really important interactions (rather than those made on our cookie banner - cookies that are also the forgotten ones in Webflow).
We would also like to have a panel that would allow us to see where traffic is coming from, to better segment our pages. And finally, last feature: the possibility of sharing the dashboard with a link to be able to present it during marketing meetings.
And finally, the possibility of blacklisting IP addresses so that conversions are not taken into account during certain sessions. When the marketing team goes to the site, data should not be collected.
Is Webflow Analyze on your Webflow sites a must have?
Yes and no... But let's remember that Webflow is a website creation platform and it is positive that the tool does not only see the prism of the website but through its construction. Webflow has also taken the side of Marketing in all its aspects. For our part, we use Webflow Analyze, because our website is an integral part of our communication strategy.
If you don't want to pay these rates for your analysis tools, here are two alternatives:
- Flownalytics: Flownalytics allows you to monitor the data on your website and more particularly your sales funnels. As we have seen, Webflow is increasingly turning to a marketing tool. Flownalytics is following suit by competing with ClickFunnels in the interface.
- Humblytics: Humblytics is a cookie-free alternative to Google Analytics and Webflow Analyze. It allows you to put custom conversions and many more. It is a more comprehensive tool.
